The German Bauhaus was an effort to bring the arts, craftsmanship, graphic design, industrial design, and art/architecture together within a unified academic school of thought. This effort occurred between the two World Wars. Visionaries like Walter Gropius saw a window of time open and he and his followers entered with high expectations and confidence in a better quality of life through ART.
One of the leading graphic designers and typographers at the Bauhaus, first as a student and then as a teacher/professor, was Joost Schmidt. Like Gropius, Schmidt had tapped into the energy of the ‘tween years’ (years between WWI and WWII) and applied his insight into his graphic design and printmaking.
From Joost Schmidt’s Bauhaus classroom/studio, came a plethora of images energized by such ‘modern’ elements as plainness, straightforward simplicity, ease of transitioning into mass production, solid retention of the integrity of craft materials used in honest and seemingly natural forms, eye-candy streamlined aesthetics, and fixed into visible form through an assured hand of ‘modernity’!
What are your thoughts on the work of Joost Schmidt which is approaching 100 years of age?
(Dessau on the Ground of Old Culture)